Being 'on Google' used to be enough. Now your customers get answers from Google snippets, voice assistants, and AI chatbots. Three different systems decide who gets mentioned.
SEO — Search Engine Optimization
The classic one: rank your pages in Google search results. Done with keywords, fast pages, good structure, and links between sites.
AEO — Answer Engine Optimization
Answer engines pull a single direct answer into a featured box: Google's 'People also ask' snippet, voice assistant replies. To win them, content must be structured as clear questions with clear answers — exactly what an FAQ section does.
GEO — Generative Engine Optimization
Generative engines are AI tools like ChatGPT, Gemini, and Claude. When someone asks them 'who can build my website?', GEO is what makes them mention YOUR business. It works through factual, well-structured, citable content.
Which one do you need?
All three, on one website: SEO brings the traffic, AEO captures the instant-answer spots, GEO makes AI recommend you. That's the full package I set up for every client.